I was very excited to discover a new denim brand that focuses not only on sustainable fibers but also sustainable dyes. I first heard about the denim on Facebook when a friend posted about how incredibly comfortable the jeans were. I'm always on the lookout for eco-friendly fashion so I started doing some digging. I was impressed to learn that the yarn that M2F produces for their fabric is OKO-TEX certified. At first I was a bit hesitant about M2F's approach to color. Their dyes are completely non-toxic and use 50% less energy and water than standard denim dye processes. The dye process is designed to create an authentic saturated color. The colors in M2F's denim range from soft pastels to deep jewel tones. The more I looked, the more I warmed to the uniquely colored jeans. After all, I'm always envying my daughter's bright, bold colored clothing. I opted for a couple of skinny pairs from the previous collection, one in earthy Greek Olive, another in Purple Haze. They are wonderfully soft jeans with a hint of stretch. Not too low cut, they are aSaturday, January 22, 2011
M2F Brand Denims
I was very excited to discover a new denim brand that focuses not only on sustainable fibers but also sustainable dyes. I first heard about the denim on Facebook when a friend posted about how incredibly comfortable the jeans were. I'm always on the lookout for eco-friendly fashion so I started doing some digging. I was impressed to learn that the yarn that M2F produces for their fabric is OKO-TEX certified. At first I was a bit hesitant about M2F's approach to color. Their dyes are completely non-toxic and use 50% less energy and water than standard denim dye processes. The dye process is designed to create an authentic saturated color. The colors in M2F's denim range from soft pastels to deep jewel tones. The more I looked, the more I warmed to the uniquely colored jeans. After all, I'm always envying my daughter's bright, bold colored clothing. I opted for a couple of skinny pairs from the previous collection, one in earthy Greek Olive, another in Purple Haze. They are wonderfully soft jeans with a hint of stretch. Not too low cut, they are a
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